Our Story
A Family Affair

Alfred Angelo, one of the world's largest manufacturers and retailers of bridal gowns, was founded in 1933 by Alfred Angelo Piccione in Philadelphia, Pennsylvania. Soon joined by his wife, fashion designer Edythe Vincent Piccione, together they envisioned the market for affordably-priced wedding attire that would retain a custom-made look.

For 45 years they worked together and made Alfred Angelo the most recognized bridal name in the America. The company grew from a small custom design studio into a major design and manufacturing business. Their children who were raised in the world of bridal apparel, continued the legacy and expanded it to the worldwide business it is today.

With their talent, hard work and vision, the family grew Alfred Angelo into one of the most successful, globally recognized bridal brands in the world, employing thousands of people on four continents.

Today Alfred Angelo still operates with the same level of trust and care upon which it is founded.
What makes it an Alfred Angelo?

Our designers fuse the latest fashion trends, fabrics and embellishments to create our signature collections. They take inspiration from ready-to-wear fashion, company design archives and today’s modern women to create unique and fashionable attire for the entire wedding party.


All styles are designed for sizes 0 to 26, in multiple lengths, in a Modern Fit that reflects the proportions of today’s customer.

We offer 62 Dream in Color choices for brides, maids, moms and flower girls. 

Making our collections accessible to all brides and their parties, the bridal line ranges from of $400 to $2400 (US$). Bridesmaid, flower girl and mother of the bride styles retail for $100 to $300 (US$).

For almost 80 years we have earned the trust of hundreds of thousands of brides worldwide by providing excellent customer service and on-time delivery.

Made for You
Our gowns can be personalized with many unique offerings, including three skirt lengths, a longer train, a zipper or lace-up back and other special customizations. An Alfred Angelo bride receives a dress made just for her, not worn or tried on by any other. With various delivery options, dresses are delivered when the customer needs it. That’s the Alfred Angelo promise.

Alfred Angelo has been dressing brides and their parties for eighty years -- it is our passion and our business. Hundreds of thousands of women have shared in our great legacy. As Alfred Angelo approaches its 80th year in business the company is committed to this philosophy for the hundreds of thousands yet to become Alfred Angelo brides.

Happily Ever After begins at an Alfred Angelo Signature Store

We own and operate 62 Alfred Angelo Signature Stores located in major US metro markets. These stores offer the full array of Alfred Angelo brands in a comfortable and elegant shopping environment that translates the family’s high standards for personalized service and high quality, directly to brides.

Certainly Alfred Angelo gowns have made us famous, but it is the people at our Signature Stores that make shopping with us so popular. Each employee shares a single goal of superior customer service and is inspired to help each bride select the perfect style for her wedding day
Gown and dress samples are available to try on in a range of sizes and colors. Experienced bridal stylists help customers select the best-fitting style, size and color, and the bride’s dress is special-ordered just for her. 
With a unique selection of jewelry, headpieces, wraps, sashes and veils, your stylist will personalize your look from head-to-toe. Contracted alterations are available at every location. Preview the Signature Store experience.
Our Brands

The Alfred Angelo bridal collection features elegant styles from mermaids to opulent ball gowns. Lace, satin, taffeta and organza silhouettes are designed to flatter your shape and priced to keep you on budget. Styles can be customized with a longer train or a sash to make it uniquely yours.
Bridal gowns are available in sizes 0 to 26W in short, standard or extra length to beautifully fit women of any sizes.
Your bridal party can try on Dream in Color bridesmaid dresses in a wide range of sizes and colors. We offer every look from traditional to trendy, long or short, and in 62 fashionable colors, so your bridal party is sure to find the perfect style.  Bridesmaid dresses are available in sizes 0 to 30W.  
The Disney Fairy Tale Wedding by Alfred Angelo bridal collection is perfect for the princess in each of us. Classic Disney tales inspired romantic dresses you and “your prince” will love. And for the “ladies in waiting,” our Royal Maidens and Royal Blossoms collections complete the fairy tale bridal party.
The Modern Vintage by Alfred Angelo bridal collection is where old world elegance meets today’s style, combining lace, soft net and vintage details. Soft net dresses for bridesmaids come in 17 vintage shades.
And if luxury and exclusivity is what you crave, you’ll love the Alfred Angelo Sapphire Collection. Dramatic styling and sparkling embellishments transform luxe fabrics into breathtaking gowns. Combined with the Alfred Angelo Sapphire bridesmaid collection, your luxury wedding is nothing short of extraordinary.